Hello, dear readers! Coolest article today! The idea to highlight the issues and problems of micro-businesses in the field of massage services came to me a long time ago. Not knowing the intricacies of this issue, I turned for professional advice to one of our readers, who has been engaged in professional massage for many years and at the same time is the owner of several massage parlors. I prepared questions for him and based on them an interesting article turned out. We present to your attention our material.

Important Preface

A massage business is a type of activity in which the business entrepreneurial qualities and organizational skills of the business owner, combined with the fairly high professionalism of the massage service provider, are important.

If we talk about the massage business from ZERO, then it is immediately necessary to identify a number of points.

What should be understood by the initial condition “from scratch”?

If you are an absolute zero in the profession and decide to start your own business, then leave this idea. Burn out. The best thing to do in such a situation is to focus on professional growth and qualifications. Train yourself as a hired employee and build your client base. This requires some time and, possibly, money to complete additional training programs. In a word, invest in yourself first, and then think about business.

A young ambitious businessman for whom massage services are his first business project, in my opinion, will most likely be disappointed. This type of business has its own characteristics related to the field of application (medicine, sports, cosmetology, spa, etc.), features of legal regulation, seasonality of demand, etc. In addition, the project of a separate massage room is unlikely to be promising. In a starting business project, you need to focus on a network of several offices, or on a separate salon. This requires quite serious investments. The second problem is personnel selection. The opening salon must have sufficiently professional staff and a competent manager. Good specialists cost the appropriate money. In short, you can’t get away with minimum wage here. So, we won’t talk about this in our article.

A possible option is investing in an account, for example, on the p2p principle. But this is a different business.

Taking into account the above, I believe that only a potentially competitive person can open a massage business from scratch (with minimal investment). He must not only produce the service itself with high quality, but be able to adequately present it on the market and sell it profitably. In this case, it is more correct to talk about “self-employment”. With certain aspirations, you can develop into a full-fledged business.

So, the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a drawing or summary text. Reflect on the following questions:

• office location.
• what massage services will be provided, will there be a specialization (for example, therapeutic massage, cosmetology, SPA, etc.), or will a wider range of services be expected (then which?);
• potential consumer of the service (age, gender, social group, income level, etc.)
• proposed organizational and legal form of business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and also a medical license, and you only need to draw up a lease agreement correctly.

Secondly, these institutions have good traffic, and some visitors will definitely be interested in your services.

At the initial stage, you can do without an office at all if you provide massage services to clients at home or office. Some of my friends do exactly this. True, more often this is not a business, but rather a part-time job.

However, this option has existed for a long time and has its advantages, especially when working with corporate and “family” client groups. Disadvantages include instability of income at the start without a good client base and loss of time on travel.

Substantial shipping costs may apply. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw a rough diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, and the need for preparatory work. Here, indicate the corporate style and features of the interior.

Marketing research

Competition assessment.

Having decided to open a business, you probably said to yourself - So what? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weaknesses. After this, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective advantages. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are classified as personal services for a reason. The best advertisement will be your professional reputation. It will spread by word of mouth. Whatever one may say, this is one of the effective ways of advertising, especially for small cities.

Don’t forget to notify your regular customers, loved ones, friends, colleagues, especially those who regularly refer clients to you that you are opening your own business. Please provide communication methods and contacts, as well as the address of the new reception location.

Purchase handout flyers and invitation business cards in advance. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact number to relatives and friends. If you not only allow, but also provide such a client with business cards or flyers, he will begin distribution with greater initiative.

Various branded little things with a logo and contacts are quite attractive to customers: pocket calendars, key rings, pens, notepads, magnets. Give them to your clients as gifts. Customers often take them and keep them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young and active on social media. networks and on various forums. Availability of at least a simple business card website, page on social networks, etc. will become a mandatory attribute in a situation where you plan to start or specialize in field services.

Feel free to provide information about yourself. It is clear that we love with our ears, but if real evidence is presented to support the words, then this is only a plus. Place copies of educational documents, diplomas of achievement, awards, and photographs in your office. On the website, create a resume about yourself, your experience and competence. Make an album there for photo and video materials. It’s good if the site has a reviews page.
This is your professional pride.

Near your office, if possible, set up a small information stand for your potential visitors. Indicate your full name, work schedule (days and hours of reception), contacts for pre-registration. It is advisable to place several business cards there. At the stand it is possible to place a short summary of your professional competence, provide information about the types of massage services and their costs.

Almost every specialist has creative or socially active people among his clients. Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of mothers or vigorous athletes. Don't hesitate, be sure to go. Most likely, your client will introduce you to guests in public, or at a cocktail party. You will leave this meeting with several new clients.

Sales promotion methods.

In this component, there is no need to rush and organize loud promotions, such as “We are open, the first session is free, the rest are 50% discount.” However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

When starting your business, incentivize those who work for your business. First of all, these are “propagandists” from among colleagues, related staff and grateful clients. At the start, reasonable family and corporate discounts pay off. Later, connect a bonus program for regular customers. Bonuses for repeat clients for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not try to give discounts and bonuses to everyone. First, determine for yourself who should be considered a regular customer, who should be a repeat customer, who should be given a “family discount,” and in what situation we can talk about corporate service. It would be better if all this was attached to your price list, placed in a visible place in your office, reflected on the website, in handouts.

Immediately stop those who start talking about discounts right away. Charity is a necessary thing. But do it of your own free will, and not under the coercion of others.

Organizational planning

Having started independent practice, you need to clearly understand the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, support and support of the business.

Work schedule.

Set appointment days and hours. Try to stick to your chosen schedule from the very beginning. Remember that maintaining a work-rest schedule is the key to longevity in the massage profession.

Organization of recording.

Divide the entry into current (within the current work week) and preliminary (for subsequent periods). Determine recording methods and means of fixing it. To make an appointment in advance, be sure to set up a feedback form with the client to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a file cabinet, get a diary and a cell phone. The card index allows you to record clients, analyze the structure of applications (gender, age, problem, etc.), distribute clients into categories: primary, repeat, permanent, etc. Analysis of the file cabinet gives grounds for reflection on the prospects for business development. Keep a small registration card for each patient. Please indicate your full name. h.m.g. birth, contacts, date and reason for initial treatment, technique used, number of procedures and results. Record all subsequent requests on the same card. Place the cards in alphabetical order in binders.

Security.

Make a list of necessary consumables and establish the procedure for purchasing them. Make purchases with a small margin.
If the office is rented, then immediately clarify the cleaning procedure. Cleaning is usually included in the terms of the rental. Do not forget that general cleaning should be carried out weekly. Most likely you will need to pay extra for the cleaning lady, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, and legal issues. The market for these services is replete with offers. All you have to do is choose the option that suits you.

An important digression.

It is necessary to point out the ethical aspects of business, namely issues in relationships with clients.

• Develop a strategy for behavior and communication with clients.
• Be neat, friendly, friendly.
• Do not establish familiar relations.
• Do not give reasons for flirting, resolutely stop all such attempts.
• Do not allow your dignity and professional reputation to be humiliated.
• Don’t be shy about turning the insolent person out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be reported, even the rental of premises. I think this is the optimal tax regime. In general, there is an excellent article about the choice of taxation.

Initial Investment

To open a massage parlor, capital costs (initial investment) are required. These include: the purchase of equipment, furniture, inventory, start-up expenses for advertising and other start-up expenses.

There is no point in dwelling on the list of necessary inventory and equipment. It is covered in almost every massage textbook. However, the main attribute of the office will be the massage table. There is a great variety of them. To begin with, it is better to purchase a folding table. It will be indispensable if you are planning on-site or corporate services. Prices for such tables vary widely. A fairly high-quality folding table can be bought for 12-15 thousand rubles. About the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, a treatment clock.

Other start-up costs include the purchase of a working cell phone (the option is a recommendation), a diary for recording clients, the production of account cards, and the purchase of comfortable work clothes and shoes. You can budget about 5 thousand rubles for this.

Thus, we summarize and we get that to open your own account you will need from 30-35 thousand rubles.

This is not entirely from scratch, but it is quite an affordable amount. At the same time, there is always the possibility of maneuver and savings. Even with a not very successful start and a stable minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the chosen work schedule and type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage require different procedure times - from 20-30 minutes. up to 1.5 – 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average procedure duration to obtain the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

• take the average value from your price list;
• take the average value of the 2-3 most popular services according to your observation.

The second option is more preferable.

Now we can determine revenue at 100% load by multiplying the average number of visitors per day by the average check and the number of working days in the month.

For a more accurate forecast, seasonality must be taken into account. The peak in demand occurs in the spring, when people begin to prepare for the beach season. In summer there is a decline. In autumn, demand increases (the gardening season ends), and in winter, the demand for massage is at average levels.

In the first month of work you can count on 3-4 clients per day, in the second and third months – on 5-6 clients. The total time to reach the planned indicators directly depends on the contractor. Reaching a stable figure of 7-9 people per day can be considered quite successful.

Determine your monthly costs.

The cost structure can be divided into four main groups:

• costs of renting premises and utilities;
• costs of providing and maintaining business;
• mandatory payments (taxes, Pension Fund, etc.);
• other costs.

Rent and utilities will be the main monthly expense. There are a great variety of rental options. This could be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease agreement, pay attention to the procedure for payment of utilities, provision of cleaning services, and compliance with sanitary and epidemiological regulations. regime and fire safety. It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Don't hesitate to talk to your potential landlord about this. If you have a choice of several options, also do not hesitate to say so during negotiations.

Avoid the conditions of “let’s start like this and then we’ll see.” They might look at you later and make you regret opening an office. The result of the negotiations should be clear terms and prospects for you, as well as a fixed, transparent rent amount, without hidden additional payments.

The costs of providing and maintaining a business will include expenses on advertising, the purchase of consumables (creams and oils, consumable soft equipment). When planning field work, consider travel costs.

If there is a need to attract additional personnel or consultants, then plan funds to pay for their labor.

Obligatory payments.

This includes paying taxes and...

Other operating expenses.

Here it is necessary to take into account both planned expenses (for example, delivery of drinking water to the office) and unforeseen expenses. They are therefore unforeseen because it is difficult to predict them in advance. In general, when planning, it is best to allocate a certain percentage of revenue to this expense item, say 5-10%.

So now we have three main indicators:

• start-up investments;
• planned revenue;
• monthly costs.

Now you can assess the prospects of your independent business by calculating your net profit.
In our case, it will be determined by the difference between income and expenses. Compare the data you receive with your current financial situation. If you see prospects and feel confident in yourself, then you can start.

I'm deliberately avoiding specific numbers., because starting conditions depend on a variety of factors, features of the local market for massage services, demand, client solvency, specialist qualifications, etc. Only general schemes and calculation methods are indicated.

Personnel control

Now let's talk about how to monitor the masters so that they do not steal clients into their pockets.

Yes, indeed, such a problem exists. It is connected, in my opinion, with the lack of normal labor organization and production control, unformed traditions of corporate ethics, and the absence of progressive labor incentive programs.

Sometimes the personal qualities of both the employee and the employer come into play. When hiring an employee, from the first day it is necessary to explain his job responsibilities, working hours and regulations, corporate style and ethics standards, the procedure for recording his work, filing reports, and financial discipline. For each type there must be forms of control. Complex methods can be used when several components of work activity are checked at once. For example, you can simply go in and check your presence at the workplace. Or you can invite an employee with a log of procedures performed per shift, client registration cards, BSO forms (if the massage therapist himself accepts payment) or invite an administrator for financial reconciliation. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh punishments for violations create nervousness among conscientious workers. On the contrary, this situation encourages “leftist” lovers to search for even more sophisticated ways of putting your money into their pockets.

Analyzing my activities, I can confidently say that “leftism” cannot be eliminated at all. But it can be reduced to an acceptable size through legalization, calling it new forms of material interest and bonuses for the employee. For example, allow an employee, upon achieving certain indicators, to take one “personal” approach and allocate specific time for him. He will still drag one of his own even without your permission. Don't prohibit employees from accepting gifts and money from grateful clients and don't impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only equal and mutual focus on results gives the desired result.

The combination of these two methods can form a good team and lead your business to success.

Minor possible changes

Speaking about the massage business, we should talk about possible future “prospects”.

Today, massage can be provided as a medical service (medical massage), as well as a physical education and health service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

From January 2016, the new OKVED 2 should come into force.

The wording of physical education and health services will change.

Code 96.04. Physical education and health activities.

This grouping includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, etc.

This group does not include:

• activities of massage parlors, see 86.90;
• activities of health centers, fitness clubs, bodybuilding clubs and gymnasiums, see 93.13

Code 86.90. Other activities in the field of medicine.

This grouping includes:

• human health activities not performed by hospitals, doctors or dentists;
• activities of nurses, midwives, physiotherapists or other nursing professionals in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These types of activities can be carried out in medical organizations operating in enterprises, schools, nursing homes, and other organizations, as well as in private consulting rooms, in patients' homes and in other places

This group also includes:

• activities of dental auxiliary personnel, such as dental therapists, school dental nurses, and dental hygienists, who may work independently or under the supervision of dentists;
• activities of medical laboratories, such as x-ray laboratories and other diagnostic centers; blood research laboratories;
• activities of blood banks, sperm banks, organs for transplantation, etc.;
• activities for transporting patients by any medical vehicles, including airplanes.

These transportation services are provided in case of a serious patient condition.

• 86.90.1 Activities of sanitary and epidemiological service organizations
• 86.90.2 Activities of forensic medical examination organizations
• 86.90.3 Activities of massage parlors
• 86.90.4 Activities of sanatorium and resort organizations

This grouping includes: medical care provided by medical organizations (sanatorium-resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural healing resources in conditions of stay in health-improving areas and resorts.

86.90.9 Other activities in the field of medicine, not included in other groups.

So, it is now assumed that massage in our country is exclusively a medical service. Accordingly, everyone will need to obtain a medical license. This is quite difficult and expensive.

It is noteworthy that the Introduction of the OKVED Code coming into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official version in Russian of the Statistical classification of economic activities in the European Community (revision 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by retaining it in OKVED 2 (from NACE Rev. .2) codes (up to four characters inclusive) and names of the corresponding groups without changing the scope of concepts.

I wasn’t too lazy and looked at the official translation.

869 Other activities to protect human health. See subgroup 8690.

8690 Other human health activities.

This subgroup includes: human health activities not carried out by hospitals or physicians or dentists, activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, massage therapy, occupational therapy, speech therapy, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in health centers such as those operated by companies, schools, nursing homes, labor organizations and societies, in residential health care facilities other than hospitals, as well as on-site premises at the point of service, in patients' homes or in other places. These services do not provide medical treatment.

This subgroup also includes:

• the activities of dental auxiliary personnel, such as dental therapists, school-based dental nurses, and dental hygienists, who may work separately from, but under the periodic supervision of, the dentist.
• activities of medical laboratories, such as:
  x-ray laboratories and other diagnostic imaging centers
  blood analysis laboratory.
• activities of blood banks, sperm banks, organ banks for transplantation, etc.
• urgent transportation of patients by any type of ambulance transport, including air. These services are often provided within ambulance services.

This subgroup does not include:

• manufacture of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
• transportation of patients without the use of equipment and personnel to provide emergency care, see subsections 49,50,51
• non-medical laboratory testing, see 7120
• carrying out food hygiene inspections, see 7120
• hospital activities, see 8610
• medical and dental practice activities, see 8620
• activities of institutions providing nursing care, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “...without changing the scope of concepts.” The original text talks specifically about therapeutic massage and says nothing about massage parlors.

In addition, it should be taken into account that in Europe, physiotherapists, reflexologists, manual therapists belong to the category of paramedics, for the most part they study in physical education and sports educational institutions, or in courses like VTCT Level 3 - 5.

The original contains one key phrase: “These services do not provide medical treatment” (c).

In practice, this means that this type of activity is not licensed. Anyone wishing to engage in such practice, in addition to resolving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression in CPD (continuous professional development program), work experience in the specialty, and membership in a professional community are taken into account.

In NACE Rev.2, where can you find massage parlors that do not provide therapeutic massage services?

Here it is: 9609 Provision of other personal services not included in others
categories.

This subgroup includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to established international practice. On the contrary, they contradict it.

In general, I agree that order should be established in the field of massage services. But instead of finally deciding on the profession of a massage therapist (not to be confused with a massage nurse), creating competitive conditions and a transparent market, we are following the path of prohibitions through classifying massage as an exclusively medical service.

Where it leads?

Nothing good will happen!

Many massage specialists simply will not be able to officially practice their profession, especially in private practice. A medical license requires a secondary medical degree. education and experience in the specialty “medical massage”. Specialists with physical education education, who are much better prepared for such work than doctors, will not be able to obtain the license required under the new rules.

As a result, many will have to change the sign, become “traditional healers”, and be cunning in terminology and wording. This will confuse the situation even more. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and it is not a fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have questions, ask in the comments. We will not leave anyone unanswered.

One day I came across an interview. In it, a girl who moved from Russia to some Scandinavian country told how cool it was for her to work there as a masseuse. The minimum income, according to her, was equivalent to 5 thousand US dollars per month, she worked a lot, but without overexerting herself. Most importantly, I thoroughly enjoyed my profession.

At that time, I was, as they say, in a “creative search” for my dream business, so I was very interested in this information. “Five thousand bucks!”: I began to reason.

“Well, okay, let’s make a discount on Russia... how much can you earn here... well, fifty, well, a hundred thousand rubles”...

Immediately my eyes misted over the picture with half-naked girls of appetizing shapes standing in line in front of the door of my massage parlor...

The decision was made with lightning speed. I want to be a massage therapist! This is my dream job!

To master the profession of a massage therapist you must:

- or go to study at a medical institution (university, college) in a department where they teach the subject of “medical massage”,

– or graduate from a physical education academy, where the discipline “Massage and physical therapy” is required,

– or study at one of the many paid courses with the qualification “Massage Therapist”.

One clarification: medical education gives more advantages over others, since such a professional can get a job in any medical institution (clinic, hospital, sanatorium), providing treatment with the help of massage procedures, while without it you have no right to treat.

Relax, tone, heal, but do not treat!

In principle, therapeutic massage makes up a small proportion of the “total mass”, so most massage therapists live well without medical education.

I don’t have a medical education, but I do have a physical education degree, received ten years ago. While studying at the academy, there was only one subject that I constantly missed, so I received a pass in it only “for a present.”

Unfortunately, this subject was massage... And in the specialty I received, I have never worked a day in my life...

Well, there was a third option: take a course. Fortunately, there are quite a lot of them in this specialty.

Massage courses are the easiest and fastest option to gain a profession. The duration of training is most often one and a half to two months.

An educational institution must have a license for educational activities. Therefore, when choosing a place of study, make sure that it is licensed, otherwise you will receive a “filkin’s certificate” instead of a document.

The standard course program includes the subject “Basic (health) massage.” This is the minimum that allows a specialist to start his activity.

The cost of the basic course is approximately from 8 to 15 thousand rubles. But there are also periods of discounts. Usually before major holidays or during the summer off-season. At this time, the cost may decrease to 4-5 thousand rubles for the basic course.

In addition to wellness, for an additional fee you will be offered other massage specialties, for example, anti-cellulite, cupping, sports, honey massages and so on. This is also recorded in the certificate.

If finances allow, be sure to study two or three of these specialties. Firstly, higher qualifications will naturally be a big plus in the future.

Secondly, a future employer or a fastidious patient will definitely ask you to show the document. The trust is higher according to the one who knows more.

It is clear that different training centers offer different quality of training. Here I can only advise based on real reviews about them.

After calling five or six companies in my city, I chose the one that best suited my needs and signed up. The training lasted approximately a month and a half. The result was a certificate with the qualifications “wellness, anti-cellulite, cupping and honey massages.”

Yes, by the way, the opportunity to take courses remotely has appeared on the Internet. If you are tempted to learn from a distance, I will say that massage is, first of all, a practice.

Moreover, one of the most important tasks of the teacher is to “position” your hands: to teach you competent manipulation of the hands, taking into account the nature of the movement, the force of pressure, and so on, as well as the correct position of the body during the procedure (back pain is one of the professional diseases of massage therapists with incorrect posture) .

Therefore, learning massage at a distance is the same as making, say, love on Skype...

Once you have received your certificate, you can do the following:

– start your own business right away,

– get a hired job at first,

– combine both options.

I started with the first, however, I soon switched to the second, and then to the third method. But first things first.

Starting a business

Having become a qualified specialist, I immediately bought the following equipment:

– portable massage table with roller and pillow – 4500 rubles,

– a set of massage oils: base oils (peach, coconut, grape seed), essential oils: lemon, grapefruit, orange, juniper – 600 rubles,

– anti-cellulite gel – 400 rubles,

– consumables (disposable sheets, towels, a set of plastic jars, medical gloves, chlorhexidine) – 350 rubles.

If you decide to work both at home and away, take a portable folding table. When folded, it looks like a hefty diplomat. It can be more or less conveniently transported. The cost of such a table is from 3,500 rubles and above. I don’t recommend taking the cheapest one - their design is very unreliable and will break quite quickly.

Whether to massage with oils or creams, or in some other way is up to you. I initially liked oils. They have different effects on the body, they can be combined, or you can get by with one base.

If you intend to do “anti-cellulite”, choose anti-cellulite products according to the circumstances. The most common criterion for their selection is a warming or cooling or neutral effect.

Always have disposable supplies on hand.

Clients, promotion features

To promote his services, he created accounts on Instagram and Vkontakte, began posting interesting posts about massage, inviting people with the “First massage is free” campaign.

I also posted an ad on Avito, which was blocked half an hour later. Yes, according to the Avito rules, you cannot place ads offering massage therapist services, you just have to come to terms with it.

There are, of course, workarounds, but they are ineffective. One way is to submit an ad in the “Job Search - Resume” section.

I posted an ad on Yulia. Moderation there is less strict. “Yule” is still far from “Avito” in terms of the number of users, this can be seen almost immediately, but the first client came from there.

I was called to give a hand massage to my bedridden grandfather. For my first order, I didn’t need a table, oil, or consumables. The asking price is 300 rubles. The customer did not agree to more, but I was simply happy with the first order.

The guys are beginner massage therapists!

If you're dreaming of crowds of half-naked girls who only dream of lying on your table, exposing their buttocks, cool down!

90% of specialists spend most of their time working with bodies aged 50+ who are far from model in appearance and, moreover, not always cleanly washed.

Girls who have just received their diploma and think that they will only meet decent, intelligent patients!

I will warn you: you are unlikely to be able to avoid periodic male advances and questions about intimacy. You need to mentally prepare for this in advance. Naturally, try not to visit complete strangers.

Understand one more thing: a massage therapist does not just deal with a person, he works with the body, and with the naked one. It is not always elastic and pleasant to the touch; most often, it is senile, flabby, and has many consequences of ailments (fat, psoriasis, scars, scars...).

Each patient has his own specific smell. To be honest, after some you literally have to run out into the fresh air to catch your breath. And with all this, you must be smiling and courteous.

This business is akin to self-sacrifice.

But how nice it is to see the results of your labors! Smooth, tight-free backs and shoulders! Girls who got rid of excess folds on the sides or “orange peel”! They are simply ready to carry you in their arms!..

Two weeks passed and still no orders. By the way, there were plenty of views on Yulia, and the account was gaining popularity on Instagram. People actively liked the posts, but were in no hurry to buy.

In general, a massage service is based on trust. Well, tell me, can you calmly undress next to a person unknown to you and lie down on his couch? Does the fact that someone else's hands will touch you make you think about relaxation?..

It follows from this that for novice professionals, looking for clients remotely is the most ineffective activity.

Of course, if you're a pretty girl posting photos of your body on social media, men will line up. The only question is for what services.

But how can you get these very satisfied ones, if no one is in a hurry to sign up with you even for free?!

The answer came naturally: you need to go where this client lives. That is, get a job either in a salon or in a clinic.

Successful business strategy

In the beauty salon where I came to get a job, they looked at my documents, asked a couple of questions and nodded approvingly. A massage therapist is not a vacancy where there are “two hundred people per place.”

The salary was a daily payment of 1000 rubles at the end of the working day.

For visitors to the salon, who mostly came for a haircut or manicure, the administrator offered a free 15-minute massage session. If the client liked it, he bought the next one.

On the first day I did almost a dozen free procedures. Over the next month, he “plowed like hell.”

But in return, I gained invaluable practical experience, took several dozen contacts of potential clients, and also realized that a good massage therapist must also be a good seller.

In addition to performing their direct duties, it is critically important for a specialist to learn how to sell their services: make self-presentations during procedures, give favorable answers to patients’ questions, make upsells (upsells), and persuade people to buy long-term courses.

If a massage therapist does not learn this, then his work will be reduced only to finding new customers. Your goal is regular customers who come to you year after year, bringing their relatives, friends and acquaintances.

A month later, “enlightened,” I rented a massage room in another beauty salon. Yes, many salons rent out their offices.

Rental prices are completely different, sometimes beyond any logic. In my case, rent cost 5 thousand rubles per month.

I started working with the list of clients I had collected over the course of a month. I continued to work for hire for some time until the rented place began to bring in money.

Over the next three months, patients slowly filled the office. My prices were approximately average for the city.

The portable couch also came in handy: many visitors to the salon asked to come to their home, which I did, serving, in addition to themselves, their relatives. For an additional fee, of course.

In general, when setting the price for their services, a novice massage therapist usually sets a price below average. This is understandable: the lower the authority, the lower the price tag.

I would only advise you to immediately make a note in your price list that the low price is a temporary phenomenon. It is valid, for example, for a month. An interesting “trick” with crossed out numbers is when the price for the service you are striving for is crossed out in the price list, and the low, current cost is written next to it.

All this will help you raise your income to a higher level in the future, simply by removing lower numbers from the price list.

As for my profit, I earned, on average, about 60 thousand rubles a month. This is approximately 2-4 patients per day.

Now I don’t rent a salon and don’t conduct active massage activities. Switched to other interesting activities. However, I still accept regular clients. They make up some of my passive income.

Conclusions:

Massage is a fairly profitable type of business, but on one condition: if you understand that this is not entertainment with half-naked guys and girls, but serious, sometimes not very pleasant work associated with helping people.

A profitable massage therapist is a combination of professional skills, psychological stability, sales ability and lack of disgust towards someone else’s body.

The main source of income is satisfied customers who come again and again. The main capital is real positive recommendations of you as a great specialist.

Constantly learn new things and improve! There are a great many types and subtypes of massage. Fashion trends appear and disappear, which, if you want to increase your income, you must catch, adapt and sell.

Good luck to you in this difficult but very noble business!

P.S.: Several of my colleagues, massage therapists, go to the Black Sea coast in the summer season. To earn money. They give massages to vacationers on the beaches. On average, they earn, according to them, about one hundred thousand rubles a month.

They combine, so to speak, business with pleasure.

Our advantages

1. Professional teachers: Only in our school classes are taught by a doctor, a medical school teacher and a certified massage therapist of the highest qualification category with more than 20 years of experience.

2. The largest, most interesting program in the city of Ufa. Classic (therapeutic) massage of the whole body, including for osteochondrosis, hernia and disc protrusion, children's, cupping, honey, anti-cellulite, Brazilian, Creole, cupping on the face, basics of acupressure (all-inclusive program). Children's massage is included in the general training program!

3. Affordable fixed prices for the entire training program withoutadditional payment for each type of massage separately. Students pay for the entire program only the amount stated on the website and in the contract.

4.Discount for students and pensioners!

5.Installment payment. Possibility to pay for training in parts, for 2 or 4 payments of 1000 rubles weekly.

6.The first training session is free, and you will be able to evaluate the quality yourself before paying teachings.

7. You won't write notes. You will receive all teaching aids for free, and everything you need - soap, creams, disposable napkins.

8. You can choose a custom scheduletraining, If you miss a class, there is no additional charge.

9. You can choose different forms of training.

A)Classes are held 3 times a week on weekdays. They do not take up weekends so that you have the opportunity to fully study and relax.

B) accelerated program - five-day program - Wednesday, Thursday, Friday, Saturday, Sunday.

V) courses on weekends - on Saturdays and Sundays.

10.Our students can repeat a separate lesson without additional payment.

11. New programs. Our school teaches everything new, fashionable and in demand by salons and clients. There are various additional programs that promote further growth and development in the field of massage.

There is a program SPA - BODY AND FACE CARE, which, if necessary, will help you master the types of procedures that are in demand and in demand. This will allow you to earn good money and become a successful massage therapist.

Program CHILDREN'S MASSAGE COURSES will help those who plan to engage in children's massage.

Program SCULPTURE BUCCAL FACIAL MASSAGE will help develop in the beauty industry.

12. We support you in finding employment. For those who want to start an independent business, we will give the right recommendations in opening, design, and development.

With us you have
everything will work out!

How to promote a massage parlor

Dear friends, site visitors and our students. Most students who take massage courses come with a specific goal and plans to begin practicing massage and become a professional massage therapist.

Massage courses in Ufa have repeatedly addressed the topic of using your skills as a massage business. Today we’ll talk again in the “tips for a beginning massage therapist” section about the most rational and effective ways to attract clients to your massage business.

No one doubts that advertising is necessary to start a massage business from scratch. It seemed like we were bombarded with massive amounts of advertising for days on end. Choose one that is suitable or affordable and promote your massage business.

So, you have completed massage courses, your family, relatives and friends, to whom you performed massage procedures, received them with pleasure and said a lot of kind words. You feel like you can do it and you are ready to use your skill as a business.

It should be remembered that from the first day there will not be a large queue lined up for you; creating a client base is a long-term process, requiring not only financial investments in advertising, but also maintaining existing clients and expanding it.

Starting from scratch is always very difficult, so starting your activity as a hired massage therapist can often become a springboard for your plans.

But if you still decide to promote the massage business on your own, try, if you are limited in funds, to have an alternate airfield. Find an additional part-time job, without spending your entire working day on this work, which will allow you to have extra money and do your favorite massage business.

Where to begin. Of course, from the Internet. Today advertising mainly works on the Internet. We created a group on Contact and FB, if you can, a business card website. When creating pages on social media. networks and website pages, use photographs, diplomas, certificates of training and opportunities to provide services.

Make sure that they are of high quality, but yours, not just downloaded from the Internet, which would not say anything specifically about you. Downloaded pictures are easily recognized by people and they are immune to them. A professional photographer will cost you money, for example, in the range of 2000 rubles, but these photographs will do a good job for you and will certainly pay off.

Live material is perceived more convincingly than very beautiful girls, but from the Internet. This material can serve you for a long time, and various photographs will reflect your activities when advertising various types and programs of massage.

What should be captured in photographs. A photo of your interior should show the client that you are in a decent space, even if it is in your or the client's home, but not in the basement. Interior details should create a pleasant impression.

Capture in the photo the section of the wall where your diplomas and training certificates hang. Used sheets lying in the corner will not add coziness and comfort. Order or do a general cleaning before shooting, remove all unnecessary things before shooting, for example, teddy bears, icons, ugly jars for oil or cream.

Take pictures only during the daytime. If you have additional equipment, display it in a nice and neat way rather than scattered and untidy.

Photos of your employees and yours will show that you are open and friendly.

Photos or a video about your work with clients will allow you to see that your hands are growing where they need to be, your goodwill and friendliness.

In the next article of massage courses in Ufa, we will talk to you about how to choose the contingent where it is most optimal to carry out advertising activities, expecting maximum results.

On the one hand, today there is a huge demand for massage services. On the other hand, a large number of courses, flexible work hours, good pay and usefulness of the business create close competition among private craftsmen. There is a lot of demand and a lot of supply in this market. Competently writing sales texts for massage advertising is to build a springboard for a dizzying rise in sales of your office or studio.

A MILITARY SECRET!

Price issue. There are only 2 answer options, or “ Yes", or " No" To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

• The first package of services is the cheapest. It has a number of disadvantages that a person is forced to put up with.
• Second– the most optimal, brings 80% of the profit and is singled out as a bestseller.
• Third– the most expensive, but comparable in value to the second. Its main task is to show the contrast that the optimal package is not so expensive.

An advertisement can be compared to a human seller. Who will you be more willing to buy massage services from: smiling charmers or gloomy bores?

Let's look at how to write beautiful texts for massage advertising with examples taken from real advertisements in newspapers and the Internet. For clarity, I’ll exaggerate a little. So,

• Write a short text for a massage master without water. Otherwise it loses its meaning.

Badly : Our qualified technicians will provide you with professional assistance. You will be pleased with the beneficial results.

Fine : We specialize in anti-cellulite massage. The skin acquires tone, elasticity and rejuvenation, and the fat layer becomes thinner.

• Don't talk about yourself, talk about the benefits. Nobody likes narcissism, but everyone likes the result. Here's a nice example:

Badly : Our craftsmen constantly improve their skills and win regional competitions.

Fine : Our therapeutic massage at home perfectly helps with diseases of the musculoskeletal system: osteochondrosis, arthritis, radiculitis, paralysis of the limbs and recovery from injuries. And also for diseases of the intestines, respiratory tract and circulatory problems.

• Empty words. Avoid cliches and bureaucracy without supporting facts: “ With us you will receive the necessary highly qualified and professional assistance», « we are pleased to offer you services», « We look forward to fruitful cooperation" The water is poured by stock market copywriters who write text for the sake of text for 30 rubles/kilosign. Be more natural. Here's a good example:

Badly : We provide inexpensive massages. The price for a professional massage performed by our specialists depends on various factors.

Fine : The cost of a general massage at home...rubles per hour session. The price of express massage is…rubles in 10 minutes.

• "Creative" design. I exaggerate for clarity.

Badly : UsL Oogie mA C SAZh IS Ta .

Fine : Massage services.

• Heading. This is a text showcase. I wrote in more detail on this topic in an article about an article about.

Badly: Massage is a real panacea for stress, tension and the best armor against an unfavorable environment.

Fine: Rejuvenating sculptural facial massage in a salon or at home in Moscow.

Texts for advertising massage pictures

Now let's move on to examples of texts for an invitation to a massage.

Example of a massage advertisement on the radio (Time duration: 1 minute 20 seconds)

(Relax music plays) The magical hands of Zebra massage therapists will help you relax after a hard day at work, get yourself in order for an important meeting, relieve stress after an intense workout, and recover from illness.

Gentle therapeutic and sports massages. Massage of almost any part of the body:

From back pain, heaviness in the legs, aching neck, buzzing in the head. Thermal wrapping, cupping massage, vacuum massage, lymphatic drainage massage, anti-edema, stiffness and hernia massage, hydromassage, anti-cellulite massage of the buttocks, hips, thighs, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Massage of internal organs, with needles, stone massage, Chinese, traditional Thai massage...

It’s impossible to list everything! I will only say that there are deep hour-long massages, and express programs for a few minutes for the busiest. For details and a personal selection of massage types, feel free to go to the girls and guys at the reception. The hardest thing is to relax. We are located at: Moscow, —–. Phone: 000 000, again 000-000.

10 secrets on how to write the best texts for massage (based on the undying classics):

1. Get to the most important things first. The best advertisement for a massage salon or a private therapist at home should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Direct or AdWords, then you need to fit everything into 70 characters. Isn't this art?
2. Be specific. Kipling's six faithful servants will always work - What, Where, When, Who, How and Why. They are the ones who will help to close all the client’s objections and convince him of the need for a high-quality therapeutic therapy session. This is why advertising in the Question-Answer format is so popular. The more detailed you can describe the service, the more you will sell.
3. And God loves a trinity. Repeat the most important idea in the ad 3 times in different wording. So that it is certainly clear to everyone.
4. Write in the present tense. It's as if you're already having a session.
5. Specify the price! A buyer who does not know the price tends to exaggerate it.
6. Promotion“Order a back massage and get a neck massage as a gift” will work much better than “half-price back massage.” Since the largest attendance of health enthusiasts is on weekends and in the evening, it is best to hold promotions on weekdays during the day. Even the wealthiest client is happy to hear about a discount. Although she is like a rug for him as a gift when buying an apartment.
7. Gift certificates and promotional codes also increases the effectiveness of the ad, increasing the volume of word of mouth several times.
8. Write about yourself only towards the end of the story. When you have already interested the person enough.
9. It doesn't matter how long the ad ends up being.. The main thing is that it should be read simply, freely and clearly.
10. Call to action. This is the culmination of a selling text. Give your visitor a clear message by answering the question: “What’s next?”

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Are your muscles sore after intense workouts? Or does your back just hurt? Welcome to my table!

Therapeutic massage is the best remedy for a good mood, positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten a joint, relieve spasms, remove salts, toxins, waste and excess fluid, get rid of spasms, swelling, adhesions, scars and seals, improve the flexibility of ligaments, recover from injuries.

Without bruises, stretch marks and ruptures of blood vessels (blood mesh). Order a back massage and receive a hand massage as a gift. Make an appointment right now!

For reposts - from me personally, sincere gratitude and benefits to karma, and from my cat - affectionate murmurmur :)

The structure of a competent selling invitation is standard and has not changed for centuries: introduction (client’s pain), solution (offer, proposal), handling objections (proof), call to action. Only the names and interpretations of technologies change. Follow them - and you will be happy in sales.

Order texts for massage advertising from a copywriter

Beautiful words alone cannot do it. The main income comes from regular customers, not one-time passers-by. Exceed expectations a little - people feel when they are genuinely cared about. Hack work is a validated coupon, and taking it for a second time on the tram of successful sales is quite stupid. And ordering texts for advertising massage from a copywriter means talking about the service beautifully, briefly, honestly and clearly.

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