Atelier for tailoring and repairing clothes. Sewing business for beginners: what is better to sew? Business plan for creating a sewing production

Often, seamstresses who previously took orders at home open workshops and even entire industries. This business is a very profitable occupation, since such products are constantly in demand among buyers. In the article, we will consider the business plan for the garment production of clothes, the advantages and disadvantages.

If you are thinking about opening a sewing workshop, then keep in mind that there is high competition in this area. In addition, the sewing business requires a large start-up capital investment. Initially, you will face serious expenses for renting premises, purchasing equipment, materials, raw materials and hiring workers. The payback period for invested funds is quite unpredictable. Everything is individual and depends on your personal strategy and the market situation.

When starting a sewing business from scratch, specialize in the production of specific products. An excellent option would be winter overalls for girls or elegant dresses for girls - things that are made from a certain material and are popular with buyers. This is the optimal work strategy.

Clothing Sewing Business Plan: Advantages and Disadvantages

In the table below, we will consider the advantages and disadvantages of opening a clothing production that manufactures tailoring for adults and children. It can be distinguished that the main target audience is people who have a need for elegant clothes, or who may not fit standard clothing sizes due to their build.

Here are some government statistics on the purchase of clothing. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%. It is most effective to open an atelier in the Central Federal District in Moscow, since it is there that the greatest demand for buying clothes is. The tailoring business in the Far East and North Caucasus districts will bring the least profitability.

Regions leaders and outsiders in buying clothes (Gomkomstat data)

Business registration

At the first stage, the sewing workshop is registered as a legal entity. To do this, one of two organizational forms is selected: LLC or IP. When registering as an individual entrepreneur, the following package of documents is submitted to the tax authorities:

  • receipt of payment of state duty in the amount of 800 rubles;
  • an application in the form P21001, certified by a notary;
  • when conducting accounting under the simplified taxation system, an application (form 26.2-1) is submitted for the transition to the simplified tax system;
  • a copy of all pages of the Russian passport.

The provided set of documents is considered within 5 working days. After this period, the tax authority makes a decision. In case of a positive outcome of the case, the individual entrepreneur is issued:

  • extract from USRIP;
  • the main state registration number of an individual entrepreneur (OGRNIP);
  • notifications confirming the registration of an individual with the tax authority and the territorial office of the Pension Fund;
  • certificate of Rosstat with a list of statistics codes provided to the organization.

At the next stage, a company seal is made (it costs from 500 rubles), and a bank account is opened (this is done within a few working days and requires about 2,000 rubles).

When choosing in favor of an LLC, a different set of documents is submitted to the tax office. It will include:

  • an application completed on form 11001;
  • a decision on the creation of a legal entity (if it has one founder) or a protocol on its opening (if there are several founders);
  • charter of LLC;
  • receipt of payment of state duty 4,000 rubles;
  • passports of all founders (or copies certified by a notary);
  • an application in form 26.2-1 on the transition to the simplified tax system (if accounting is supposed to be kept according to this system).

The Tax Inspectorate examines the documents and makes a decision within 5 working days. If the answer is positive, the founders of the LLC are issued:

  • extract from the Unified State Register of Legal Entities;
  • registration certificate;
  • charter;
  • certificate of registration of the LLC with the tax authority;
  • notifications of registration with the Pension Fund of the Russian Federation and the Territorial Compulsory Medical Insurance Fund;
  • certificate from Rosstat with statistics codes assigned to the organization.

According to the current legislation, the authorized capital of a limited liability company being opened should not be lower than the minimum limit equal to 10,000 rubles.

After receiving approval from the tax authorities, they are registered with the Pension Fund of the Russian Federation, Rosstat and the Social Insurance Fund. This usually takes several days. Then, within two days, a seal is made and a bank account is opened. This procedure will take approximately three days.

For garment production, the following OKVED codes are selected:

  • 18.2 - tailoring of textile clothing and accessories;
  • 18.21 - the creation of overalls;
  • 18.22 - tailoring of outerwear;
  • 18.24 - other clothes and accessories.

In accordance with the current legislation, permits are obtained from the fire service (Gospozharnadzor) and Rospotrebnadzor to conduct activities.

Finding a place to rent

When drawing up a business plan for a garment production, they first determine the premises in which it will be located. The dimensions of the premises directly depend on the planned scale of work. For example, for the daily tailoring of about 100 pieces of clothing, a workshop with a size of 70 m 2 or more will be required. Thus, the area of ​​the rented premises is directly proportional to the number of embroidered products.

It is better to open a sewing workshop in the industrial zone of the city. In this case, a shop with a larger area at an affordable price is being sought. Before signing a lease, make sure that the premises comply with the requirements of the sanitary and epidemiological station and other supervisory authorities.

Sewing business is easy to organize at home. In this case, equipment for performing sewing operations is installed in the house of each seamstress. It turns out the following organizational process: one seamstress prepares patterns, the other grinds, the third processes the edges of the products. There is no rent in this case, since a specialized workshop is not needed.

In order for the premises to comply with the requirements of the State Fire Supervision, it must have a fire alarm and fire extinguishing equipment (fire extinguishers).

Sewing shop equipment

Before opening a sewing business, consider in your calculations the need to purchase specialized equipment:

  • overlock;
  • sewing and cutting machines;
  • steam generator;
  • wet and heat treatment plants;
  • an automatic machine that shoots up loops and a button apparatus;
  • cutting knife and cutting equipment;
  • interoperative tables;
  • Supplies.

The total cost of purchasing equipment will be about 250,000 rubles. This is not an exact figure, a specific amount is estimated, knowing the volume of production, the number of employees and the area of ​​\u200b\u200bthe workshop. To buy accessories and fabrics, you will need about 50,000 rubles.

Staff recruitment for the sewing workshop

The success of a clothing business depends on the skill level of its employees. Therefore, staff should be carefully selected. Hire experienced employees with diplomas from educational institutions. Their courtesy and communication skills are also important.

If you don't have the funds to build a staff of highly qualified employees, hire a few experienced professionals and beginners. It is highly likely that, having gained experience and knowledge in the workshop, they will continue to work for you.

Consider the form of remuneration as follows: a percentage of revenue is added to a fixed salary. This will encourage staff to work more efficiently. At the initial stage, you will only need seamstresses, but as the pace of production increases, hire other workers: fashion designers, seamstresses and order takers.

Starting a Sewing Business

Start your business with advertising and promotion. It is important to build a loyal customer base as quickly as possible. Sell ​​products in stores, stalls and markets. Remember that business success is guaranteed only if you are engaged in the production of quality products. And buyers, convinced of the excellent quality of goods, will come to you again for new purchases.

There are many suppliers of raw materials on the market. Find the manufacturers you are interested in on the Internet or at wholesale bases. Try to contract with them directly, this will avoid additional production costs.

Communicate more with those who have already made a sewing business. Let them be your mentors. If you don’t have such people in your environment, then watch interviews on YouTube or on the Internet, where successful entrepreneurs share their experience. This will allow you to avoid many mistakes in starting a business.

Sewing business business plan: project risks

The main risk (marketing) is the search for orders. Success in the sewing business will depend on the number of orders.

The second risk (organizational) is the organization of production and execution of orders. To properly organize production, draw up plans and monitor their implementation is the main task of the manager in this matter.

Interview “Business in tailoring” (entrepreneur Pavel Sikin)

In an interview with Pavel Sikin, an entrepreneur with 15 years of experience, 5 of them as the owner of a successful clothing business. Expert in the development of various garment enterprises: from tiny workshops to garment factories. Pavel actively shares his experience on the website http://svoya-shveyka.ru. We recommend visiting it.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability




(3.0 out of 5)

Business Attractiveness







3.0

Project payback




(3.0 out of 5)
Ease of starting a business




(3.0 out of 5)
The tailoring business is a highly profitable, but at the same time competitive business. The key success factor is advertising and promotion of your sewing shop. It is important to identify the most effective source of advertising (for example, partnership agreements with sales agents) and focus on it.

13.09.18 36 073 30

How friends make money tailoring

Four entrepreneurs from Yaroslavl have invested 2.5 million rubles in the old sewing shop.

Victor Sikirin

talked to the owners of the sewing shop

Now the production of clothes brings them 400 thousand rubles a month.

How did you come up with the business idea?

Anton sold sports nutrition in the Murmansk region for two years, but the store brought little. In 2016, he added to the range of sportswear that he bought from suppliers. Profits grew, and Anton focused on clothing: it is more marginal, and the business itself is easier to scale.

His girlfriend Nastya agreed to help with the production of women's sportswear. Anton sold the sports nutrition store and moved from Monchegorsk closer to Moscow to Yaroslavl. But it turned out to be difficult, expensive and unprofitable to develop and promote a brand from scratch without its own production.

The brand of sportswear that the guys made was called Do, but it never became famous. Anton and Nastya are not going to revive him


Then the entrepreneurs decided to sew clothes for corporate customers and quickly realized that there was a demand for it: brands, sports clubs and federations made large orders for clothes with symbols.

The first clients were the same sports companies with which Anton collaborated when he sold nutritional supplements. They ordered branded tracksuits, T-shirts and caps.

Nastya's colleague, Dmitry, joined the case. The guys focused on finding customers, and sewing was still ordered from contractors. The monthly turnover reached 500 thousand rubles, profit - up to 75-100 thousand.

Six months later, entrepreneurs realized that they did not want to depend on others. The garment industry in Russia has a low production culture: contractors miss deadlines, do not monitor quality, confuse orders and do not value customers.

Anton, Dmitry and Nastya decided to open their own production. They called it the Neith Group.


Search for investors

To start, it was necessary to find 1-2 million rubles. Potential investors first of all asked to see a business plan. To get funding, a business plan was ordered from a local firm for 25,000 rubles. The search for investments began in May 2017.

At first, entrepreneurs looked for money from friends, acquaintances of businessmen and their friends. Most refused, citing the fact that they do not understand anything in the clothing business and therefore do not want to invest. Some at first agreed to give money, but then something would happen: either the account would be blocked, or a major deal would fail, or people would simply change their minds.

Not finding investors among their friends, our heroes began to seek funding through funds and investor clubs. The guys were often asked for a business plan and key indicators for it, but most of the investors disappeared after that. Only a few made appointments.

Anton and Dmitry constantly traveled to Moscow for negotiations, but each time they ended in nothing: no one wanted to invest in production and the real sector, especially in the clothing industry, which few people understand. The guys were advised to launch a digital or cryptocurrency business: it is more understandable, promoted and attractive. For six months, entrepreneurs received more than two hundred refusals.

The most motivated refusal was from a group of investors who wanted to invest in sewing. The guys were refused due to too different vision of the prospects: investors dreamed of creating a large retail network, and our heroes thought about launching a medium-circulation production that would be able to quickly fulfill small and medium-sized retail orders. They simply did not think about something larger then. As a result, they were offered to come back for funding in the future, when they grow up and set their sights on large-scale production.

As a result, entrepreneurs were able to borrow one million from friends and relatives, another one was attracted through a new partner - a common friend Ekaterina. She sold her business and was ready to invest in a new project. Now they had 2 million rubles, but still there was no room.

Finding a room for a workshop

In July 2017, the owner of a sewing workshop in Yaroslavl contacted the guys and offered to rent a 400 m² room, including equipment and 20 employees. He brought the shop to the brink of bankruptcy and owed workers wages for several months.

A week later, the entrepreneurs signed a long-term lease for 5 years and paid for the first month. Now the rent is 90,000 rubles a month.

To sew clothes in Russia, you must have a declaration of the Customs Union. You can't get it in Yaroslavl: there are no certification centers there. I had to go to Ivanovo, where entrepreneurs handed over samples of finished products to a special center and paid 20,000 rubles. After 6 days they were issued a certificate.


Repair of the workshop and purchase of equipment

To begin with, we decided to renovate the workshop: make new wiring, buy furniture, upgrade equipment and optimize production. 2.5 million rubles were required for repairs. The guys already had two million, entrepreneurs took another 500 thousand from circulation.

Before renting out the workshop, the owner managed to buy high-quality expensive equipment, but never set it up. The guys paid 50 thousand rubles to the master for tuning.

2.5 million R

paid for the repair of the workshop

Entrepreneurs also launched a new direction - knitwear. Prior to this, the workshop sewed only textiles. I had to buy equipment. Specialized machines for the production of knitwear were leased for 400 thousand rubles.

Part of the furniture in the workshop needed to be replaced, because the old one was already worn out. The guys bought new sewing tables, a cutting table and an inter-table - this is such a long conveyor table, along which the product is transferred for various operations. It took 200 thousand rubles.

They also changed two non-working sewer risers and replaced the electrician on two floors of the workshop. It took almost 400 thousand.

To transport small batches of materials and products, they bought a new Lada-Largus for 450 thousand rubles. Large consignments are transported by a transport company.

550 000 R

set aside for salaries, purchase of materials and contingencies

550,000 rubles were set aside for salaries, the purchase of materials and unforeseen expenses.

Launch of the workshop in 2017 - 2.55 million rubles

New equipment

800 000 R

New furniture

200 000 R

Salary to employees, payment to suppliers

550 000 R

Lada-Largus

450 000 R

410 000 R

First month of rent

90 000 R

Debugging old hardware

50 000 R





Employees

Together with the premises and equipment, the entrepreneurs received a team of 20 people: 13 seamstresses and tailors, 4 cutters, a handyman, a craftsman and a technologist. Only six months later, at the expense of the rent, the owner paid them wage arrears.

The children did not like the previous organization of work. They faced poor discipline, low qualifications and low productivity. People could be late for work, orders were filled slowly, there was a lot of marriage and remnants of the fabric. When a new production line was launched, employees had to be retrained to be able to work with modern equipment and perform complex operations.

Entrepreneurs introduced new work standards, internal logistics rules, efficiency requirements. Some employees resisted - they did not want to work on new equipment, rebuild work processes - they had to part with them. Only half of the original team remained.

There are few qualified technologists and management personnel who are able to establish the whole process, but they are expensive. Growing specialists yourself is long and also expensive. Now the guys are negotiating with the head of production from Ivanovo about transferring to work for them.

It is not easier to find normal seamstresses and tailors. Young people do not go into the profession, because they have to work a lot with their hands, but they pay little. This area employs people of middle and pre-retirement age. It is difficult to motivate and retrain such employees.

The average salary of a seamstress before taxes is 25-30 thousand rubles, for a technologist and technician - 30-40 thousand. The salary in different months is different: it consists of a salary and a piecework part, which depends on the number of orders and workload.





Products

Before the arrival of our heroes, the workshop produced only textiles - women's clothing of the budget mass market, which is sold in the markets for 300-1000 rubles. It is unprofitable to work with such a segment: there is little money, you won’t earn a reputation like that, and large customers won’t come for it.

The entrepreneurs decided to change direction and launched a knitwear line, making it the only one. Knitwear is stretchable, it is elastic and soft - sweaters, T-shirts, tracksuits, sweaters or dresses are sewn from it. This is an easy segment to start and specialize in: the demand for it is greater than for textiles. Large and corporate clients like to order jerseys.

The production margin depends on the volumes and the technological process. Usually it is 20-40% of the cost of the product, excluding taxes.



Suppliers

Entrepreneurs cooperate with three suppliers of Turkish knitwear - the entire Russian market works with them. There is no one else to choose from, the quality of Russian suppliers is lower. If the client has his own raw materials, they work with him.

The two main concerns when dealing with suppliers are the quality of the fabric and its availability. In each batch of fabric, at least 5% of the marriage: different tones, holes, lack of threads. This cannot be avoided - these are production features. Therefore, such expenses are included in the cost price.

as much defective fabric in each batch as a minimum. These costs are included in the cost

There is not enough fabric in the warehouses of dealers in Moscow - it must be brought from Turkey. Before a month, fabric from Turkey to Yaroslavl will not be delivered, so you have to order much in advance. The guys chose one supplier, as fabrics from different manufacturers differ in shades of colors, texture and quality.

Depending on the season and workload, fabrics, threads, accessories and raw materials cost from 800 thousand to 1.5 million rubles a month.


Clients

20 companies constantly cooperate with the shop. They provide more than half of the orders.

The main clients are medium and large businesses from Moscow. For them, the company sews souvenir, advertising and branded products, such as T-shirts, sweatshirts or tracksuits.

Entrepreneurs have a non-disclosure agreement with most clients: they cannot show their products, indicate customers as customers, and disclose order information. This is because some of the customers are intermediaries who order products for a dozen other companies at once. If their customers find out who the real manufacturer is, they may refuse to use intermediaries. But it will be unprofitable for entrepreneurs, because it is better to work with intermediaries that provide them with work than to lose large orders and work with only one client directly.

In the spring of 2018, the guys released a series of articles on building a business in the clothing industry and published them on the website, in social networks and Telegram. Spending 20 thousand rubles on their promotion, they received feedback from a dozen start-up brands, some of which later became their clients.


Difficulties

The clothing industry in Russia is poorly developed: fabrics, dyes and accessories are brought from abroad. In Yaroslavl, this is generally bad: there are no fabric dealers, all enterprises are designed to produce a cheap mass market.

At first, entrepreneurs took orders from everyone: small and large customers, intermediaries. We turned a blind eye to terms, price, volume - just to get an order and make it as quickly as possible. This approach cost the business dearly: in the spring, the technologist failed to cope with the tasks and the workshop did not fulfill the agreements on time. Several clients left, profits sank. It took two months to correct the situation.

I had to change the approach to work: to do everything slowly, more efficiently and with larger customers. Now entrepreneurs are trying not to work with intermediaries: when the client is the end customer, it is easier to control the quality. Therefore, entrepreneurs have focused on the more expensive and profitable corporate segment, for which they sew branded clothes and souvenirs.

The business is seasonal. The peak of orders for a cheap mass market (textiles, T-shirts, sportswear) is winter and summer, for a souvenir - during the holidays. Branded clothing for corporate events is ordered all year round. It is important to adjust production capacity so as not to miss periods of increased load. Now entrepreneurs work only with the corporate segment - this smooths out seasonality. During the first months, there were downtime at the enterprise, but since the fall of 2017, the shop has been constantly busy.


Results and plans

Our heroes entered the business with a ready-made client base, but it was not enough for the workshop. They began to work in plus after 4 months - the New Year's load peak helped.

Since the beginning of 2018, the shop has been in the black all the time, profit is gradually growing. Monthly turnover - 2.5-4.5 million rubles, average profit - 300-400 thousand rubles per month for four. Entrepreneurs invest another 100-200 thousand rubles from the turnover in development every month: for the repair of the workshop and new equipment.

How to organize a sewing business - a detailed business plan for production, we determine the profitability of opening + 7 sections of the business plan + 4 potential risks.

Opening expenses: from 610,000 rubles.
Payback period: 12-18 months.

Before thinking about how to open a sewing factory, you need to understand that without the necessary knowledge in this area there is nothing to do.

The fact is that many experienced tailors are moving from working at home to opening a private workshop, and competition is increasing significantly every year.

Small ateliers should not be taken into account as competitors, since they do not sew on such a scale, but only on order.

When opening a sewing business, it is worth choosing a specific direction in which to work, something relevant.

If the area of ​​work performed is dispersed, then the quality of the manufactured products may decrease.

In order for the business to be relevant enough, you can work in the following areas:

  • sewing children's clothes (children's clothes always cost more than adults, and you have to buy them much more often, as children grow up quickly);
  • tailoring products from fur and leather (can be sold much more expensive than cost);
  • tailoring of suits for marriage ceremonies;
  • tailoring of outerwear (coats, raincoats, jackets);
  • sports paraphernalia (tailoring of nominal sports suits, tailoring of team uniforms).

Detailed sewing business plan

First of all, you need to draw up a smart business plan for the garment industry in order not to miss the important points of the organization and outline the sequence of actions.

For example, if you order from another city, you will only have to pay for shipping.

But if from another country, then also the import tax.

Required employees

The main means of activity of this production are employees.

In order to sew high-quality products, you need experience and knowledge, and even better, a diploma on obtaining this specialty.

In order to save money, you can hire several employees with more experience and appoint them as seniors.

Others may be less experienced but learn as they go.

This should not affect the quality of the product in any way.

To motivate employees to work more productively, and seamstresses of the first category to ensure that they contribute to the training of less experienced ones, in addition to the rate, you can pay a percentage of the profit (if the monthly plan is fulfilled).

Calculation of personnel costs:

How to find clients in the clothing business?

As mentioned above, without advertising, many customers in the clothing business cannot be found.

However, nothing says as good about a company as a job well done.

Therefore, quality must always be monitored.

It is necessary to engage in the search for clients long before work begins.

The sooner the fulfillment of orders begins, the sooner the business will pay off and begin to make a profit.

This is done before hiring people, purchasing equipment and renting premises.

Start with small shipments, and as the demand scales your business and conquer new markets to sell products.

Monitor the quality of the produced goods, provide better conditions than competitors.

This will help to earn a name in the market, thereby firmly gaining a foothold in the clothing industry.

Sales of products

Another important fact is the sale of products, after all. the greater the supply of goods, the greater the profit.

Nowadays, more and more people go shopping on the Internet.

Using this, you need to make your own website or sell products using .

If the business is only growing, and there is no boutique yet, then you can open a point in the market.

It is also possible to agree on the supply of goods to stores, thereby expanding the range of outlets for the sale of products.

The store, in turn, will make a profit from the price of the product.

Calculation of advertising costs

General calculation of the cost of opening a clothing business

Profitability of opening a sewing production

The payback period for the sewing business will be at least a year or a year and a half.

Because it takes time for a business to grow.

Time to set up wholesale distribution, speed of production, perhaps even expand its scale.

With all this, the business has a good, even high profitability, which is equal to 60% (of course, subject to the prosperity of the business).

It is also worth considering the scale of production: a small workshop will pay off faster, but a larger enterprise will bring more profit.

A young woman entrepreneur shares her experience of opening and running a clothing business in a video:

Possible Risks When Starting a Sewing Business

In any business, there are a number of factors that can make it unprofitable, and maybe even unprofitable.
  • A long payback period can lead to a shortage of funds.
  • Lack of customers will lead to work at a loss.
  • Lack of skilled workers in the market.
  • The cost of materials, when ordering foreign ones, will fluctuate along with the currency.

In order to sewing business brought a decent income and quickly paid off, all possible risks should be eliminated in advance.

Or, at least, prepare to minimize negative consequences.

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The clothing business covers various related fields. You can focus on altering and repairing clothes, tailoring suits, curtains, curtains, bed linens and quilts. Some seamstresses specialize in tailoring wedding clothes, while others make elegant knitted leotards for performances by gymnasts and figure skaters.

In addition to selling sewing services, you can also create high-demand products that you can then sell, such as bags, linens, quilts, children's holiday costumes, and so on. Other seamstresses make a living making custom upholstery for furniture, pet clothes, and textile toys. The sewing market is large and open to people with creativity and sewing skills.

How to Start a Sewing Business

At the very beginning, you need to decide what, in fact, you will sew. Despite all the variety of garments on the market, there will always be buyers for exclusive, original products. There are many things that an experienced seamstress can make.

Individual tailoring. You can work as a dressmaker at home, or you can open a sewing studio and sew clothes to order.

Seamstress fashion designer. If you are interested in creating your own fashion items, you can not only sew products according to the sketches of the customer, but also offer customers your own original models. A fashion designer has more opportunities, because she can not only sew to order, but also sell her products in clothing stores and boutiques.

For a seamstress specializing in tailoring, there are many areas where she can apply her skills:

  • Uniform
  • Baby clothes
  • Men's clothing
  • Costumes for dancers, gymnasts and figure skaters
  • Women's clothing
  • High-fashion
  • Intimate clothing
  • Plus size clothing

And the list goes on...

Tailoring of wedding clothes. The wedding business provides great opportunities for an experienced seamstress. Many craftswomen earn good money by tailoring wedding dresses and wedding accessories.

Sewing for the home. Sewing decorative items for the home also provides great opportunities for the clothing business. You can focus on sewing curtains and curtains for windows, special throw pillows, shower curtains, bedspreads and other bedding.

You can sew leather and textile bags, covers for web equipment and clothes, as well as toys.

Clothing repair. It can be a line of seams that have come apart or a replacement zipper. Such work can be a very profitable business, as many people have clothes in their closet that need to be repaired and they have no idea how to do it.

Sewing clothes and accessories for pets. This is a fast growing segment and you can start making blankets for horses, clothes for dogs and other pets.

When choosing your home business niche, determine which area you will be most comfortable in and whether that segment has a large market. Do not seek to position yourself as a "jack of all trades." You, as a professional, will be trusted much more if you specialize in a particular area.

Seamstress workplace

If you are focused on tailoring curtains, you must be proficient in finishing materials, fabrics, the latest trends and styles in order to make the best curtains for your clients.

Having chosen your specialty, for example, tailoring of wedding dresses, you need to know everything about wedding fashion. Your sewing skills must be excellent. If you feel like your work isn't good enough, keep improving and constantly learning the latest techniques and techniques. With a serious attitude to work, and a willingness to work hard, despite the difficulties, you will succeed!

The main tool of a dressmaker is a sewing machine.

Market Research

As with any other business, you should spend some time researching and testing the market for demand for your product or service. Make a business plan, even if you are not going to raise external funding. This will help you focus on the primary tasks and calculate the financial prospects of your clothing business. You will also need to answer the following questions: where, to whom and how will you sell your products and services? Who are your competitors?

Sewing business costs

To start a sewing business, you need a reliable and versatile sewing machine and other sewing equipment. If you don't have all the equipment you need, still try to buy the best you can afford, even if it's second hand. Good equipment will last longer, and it will be much easier to work on it.

The biggest investment for this business is to buy a sewing machine (if you don't have one). Sewing machines cost between $300 and $6,000, depending on the model and the range of operations it can perform.

Find out as much information as you can about the different models of sewing machines, what they can do and how well they function. Currently, there are modern computerized sewing machines that are programmed with special punched cards to create embroidery. Some of them have an automatic needle threader, an LCD touch panel, and a device that can create 5 different diameter rivet holes.

You may also need an overlocker, which allows you to create decorative seams on all types of fabrics. Its cost ranges from $300 to $1600.

In addition to sewing equipment, you will need:

  • Sewing patterns
  • Scissors
  • Markers
  • pins
  • Threads
  • fabric meter

In addition, it is necessary to purchase a full-length mirror so that the client can examine himself from the outside.

Pricing your home sewing business

The potential income will depend on the industry in which you will work. Also check what prices your competitors have for a similar product. On the one hand, your prices must be competitive, on the other hand, you must never work at a loss. Don't underestimate your work. Your hourly wage plus profit should be included in the cost of the product.

Repairing clothes can earn you $5-$30. Tailoring a men's suit can earn up to $1000, an evening dress from $200, a wedding dress up to $5000, and children's clothes can be sold from $10-$50.

The two most important pricing factors will be the time spent on tailoring the model and the cost of consumables. Be sure to discuss all costs with the client before starting work, from the type of fabric to be used to finishing hardware.

If the model includes drapery, calculate the exact fabric consumption and inform the client about this. Some clients buy the fabric themselves, and in some cases you will be tasked with choosing the material yourself. Discuss all these details with the client every step of the way to avoid conflicts and customer dissatisfaction. Draw up contracts for expensive work.

Potential Income

Once your sewing business takes off, you can earn between $20,000 and $35,000 a year. An experienced seamstress with a solid client base can earn up to $60,000. Income can increase if you enlist the help of hired employees who will sew, and you can handle marketing and sales.

Finding Clients

For starters, you can advertise in the media about your willingness to provide services as a seamstress. Subsequently, satisfied customers will recommend you to their friends and acquaintances. Over time, you will have regular customers, and word of mouth will bring you new referrals.

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If you are interested in sewing, have skills in working with various materials, follow fashion and like to create interesting things with your own hands, you should consider your hobby as a source of income. You can open a small workshop even at home, with a minimum set of equipment. If properly organized, the income from such an enterprise will provide for the maintenance of the whole family. And if part of the money earned is constantly invested in the development of the business, then over time you can build a whole factory and open your own outlets. In this article, we will talk about how to start a sewing business from scratch and look at the most interesting ideas in this area.

The first thing to do when deciding to open your own workshop is to decide on the direction of activity. At home, you can engage in individual tailoring or small-scale production.

Producing various garments in small batches for free sale is a more risky business, but at the same time more promising. Small-scale tailoring is an unlimited space for the realization of any creative and design ideas. In addition, this is an opportunity to work not only with private clients, but also with retail outlets, Internet sites, etc.

Before you open a sewing business from scratch, you also have to resolve the issue with the target audience. You must clearly represent the portrait of your end user. Monitor the garment market, study your potential competitors. Find out what is most often bought, in what price category, what customers lack, what they are satisfied / dissatisfied with. This will allow you not only to present the big picture, but also to understand what can be done to stand out from the competition.

Another important step is the choice of segment. It’s not worth taking on everything at once, try to focus on some narrow specialization, on what is in demand in your city. Consider the current ideas of the sewing business that can be implemented at home.

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Home Sewing Business Ideas

Thinking about what is better to sew, of course, you should take into account the existing skills and experience. But at the same time, don't be afraid to try something new. Take the time to attend all kinds of courses and master classes. At such events, you can not only get interesting ideas and learn how to make beautiful and fashionable things at home, but also learn about the most effective ways to promote products.

Sewing clothes and/or accessories for children

Branded foreign clothing for children, widely represented on the shelves of chain stores, often has an unreasonably high price. Many parents, not wanting to overpay for a label with a promoted trademark, opt for cheaper, but no less high-quality options offered by domestic manufacturers. Beginning entrepreneurs have every chance to take their place in the market.

You can start a sewing business for the manufacture of children's things both at home, carrying out a complete assembly of products on your own, and at a factory, giving orders (ready-made sketches, patterns, fabric, accessories) to craftsmen for conveyor production.

  • Baby Clothing;
  • underwear for children of different age groups;
  • pajamas;
  • school uniform;
  • baby bed linen;
  • crib sets (sides, canopies, pillows and blankets for babies);
  • accessories for newborns (discharge envelopes, slings, kangaroo backpacks);
  • carnival costumes.

In any of these areas, you can make good money. According to entrepreneurs involved in the small-scale production of children's clothing and accessories, the profitability of such a business ranges from 120 to 130%. Although in many respects this indicator depends on volumes. The main condition for success in this business is the impeccable quality, attractive appearance and safety of the finished product.

Curtains are an integral part of any interior, they are associated with comfort and coziness. The abundance of tulle and curtain fabrics, a large selection of decorative fittings and a variety of design solutions for curtain design allow skilled craftsmen to create real masterpieces.

Important! Tailoring curtains to order involves not only the manufacture of models from the client's materials. In this case, an integrated approach is important.

If you want to occupy your niche in the market and compete with existing salons, then you need to travel to sites, take measurements, think through various options and offer sketches to customers, select material, sew and hang finished products on windows.

All your work should be photographed and made out in the form of a portfolio. Having completed several successful orders, you will provide yourself with a stream of new customers who will apply already on the recommendations.

The cost of sewing curtains for decorating a standard window is on average from 5 to 15 thousand rubles, depending on the complexity of the design. Additional income can be generated by the sale of fabrics and accessories.

Tailoring of women's clothing at home

One of the most interesting, profitable and promising options for the sewing business is tailoring women's clothing to order. Bespoke tailoring is always popular with many customers because it has a number of advantages over buying mass-produced ready-made garments. Tailor-made dresses, blouses, skirts, trousers, suits take into account the features of the figure, meet taste preferences, are distinguished by their uniqueness, and in some cases they are cheaper. Therefore, a good seamstress, who also has the skills of modeling clothes, will never be left without orders.

Important! Individual tailoring requires maximum involvement in the process of both the master and the client. Before proceeding directly to sewing, you need to coordinate with the customer every detail: style, style, cut, finish, color, etc.

The cost of services will depend on the complexity of the cut, the quality of the materials and the level of your skill. It is recommended to start with simple and not too expensive models. In the first months of work, such activities usually bring a profit of about 10-12 thousand rubles. The first customers are friends, relatives and acquaintances. Then, gradually, with the help of the so-called word of mouth, the circle of customers expands, and, accordingly, income grows.

Business opening costs

Before you open a sewing machine, you will need to purchase a minimum set of equipment. However, if you are into sewing, chances are you already have everything you need. The kit, with which you can implement all of the above ideas, includes:

  • sewing machine;
  • overlock;
  • cutting table;
  • ironing board;
  • iron;
  • steam generator;
  • working equipment (scissors, a set of needles, etc.).

The amount you spend on equipment will depend on its functionality and manufacturer. If you follow the rule of the "golden mean", that is, buy the average in quality and price, then you can meet the amount of about 80 thousand rubles.

In addition to equipment and inventory, you will need at least a small supply of materials, fabric samples, and accessories, a mannequin. All this will take another 10 thousand rubles.

If you plan to immediately apply for the status of an individual entrepreneur in order to transfer your activities to a legal field, you will need to pay a state registration fee of 800 rubles (see).

It is also desirable to set aside part of the money for advertising, transportation costs, training and advanced training. If you take it as a whole, then, having about 100 thousand rubles, you can safely start with a small home sewing workshop.

How to sell products and grow a business

To get your client, you need to declare yourself. Offer your services to friends and acquaintances, make discounts, distribute business cards with contact details and a list of services. Yes, at first it will be unprofitable, you may not earn anything on such orders. But each of your customers will have their own social circle, each of them will recommend you as a good craftsman to their friends and acquaintances. Gradually, you will be able to develop a client base.

Word of mouth is an inexpensive and effective form of advertising. But in order to acquire a sufficient number of customers in a short time, it alone is not enough. Use internet advertising. Be sure to create accounts focused on your products on all popular social networks. Place photos of the most successful, in your opinion, works in your profile. Don't list prices, but mention discounts. Find information on the Internet on how to properly and effectively promote goods and services on social networks, and take action!

As you develop your clothing business, there will be a need for more active promotion. Then you can think about creating your own online store (see,).

As for development, experts recommend from the very beginning of activity to set aside part of the money earned (about 50% of profits) for business expansion. Each direction will have its own perspectives. So, if you successfully sew curtains, then in the future you will be able to open an interior design studio (see) or a store where you will sell tulle and curtain fabrics, cornices, blinds and ready-made window decoration solutions. If you intend to carry out individual tailoring of women's clothing, then in the future you will be able to create your own modeling agency or a large atelier.

There are many opportunities and ways to develop a clothing business. In any case, home space and one's own forces are no longer enough here. You will need a separate room where you can organize jobs for employees, install additional pieces of equipment. How and when to expand, you will feel it yourself in the process of work.